EVOLUTIVE. The Next Step for ROUNDTEN

RoundTen

Synopsis

ROUNDTEN challenged us to support them in a new stage of brand repositioning. That’s how EVOLUTIVE was born.

EVOLUTIVE is not static. It represents ROUNDTEN’s vision of design and manufacturing as a living process in constant evolution. A narrative applied strategically in two directions.

Within the B2B strategy, the ROUNDTEN Factory was created, a conceptual space reflecting the brand’s new positioning as manufacturers. A real improvement for the optical sector, allowing optical chains and distributors to create custom products without intermediaries or pre-imposed collections. Under the claim Built to evolve with you, we adapt to the sector and meet real needs, redefining the future of eyewear by focusing on making better products, not just selling more.

Within the B2C strategy, we communicate to the end customer the values that define the brand: timeless design, continuous improvement of every component, new materials, textures, colors… and a smooth, adaptable technology that doesn’t aim to impress but to function better every day. This is done through social media and community management, creating a community and a way of understanding the product.

The project includes the development of the visual concepts EVOLUTIVE and ROUNDTEN Factory, website adaptation to this new universe, creation of the Brandbook, and the sending of the ROUNDTEN BOARD BOX, a proprietary soundtrack, and a direct marketing action linked to the Silmo Paris Fair.

At MODOLELLBOIX, we make EVOLUTIVE more than a concept: a solid narrative, a story that evolves, an identity that connects, and a strategy that generates impact both in B2B and B2C.