Rebuilding the Great History of Max Zander Frankfurt

Synopsis

The challenge of modernizing a century-old brand without losing the essence that has made it unique for decades is always… Hold my beer!

At MODOLELLBOIX, we accompany Max Zander through a transformation process to consolidate its new identity and celebrate the culture of the Frankfurt and premium German charcuterie.
From here, the brand’s visual identity is redesigned, an entirely new packaging line adapted to the new production systems is deployed, and communication and visibility elements are created at all levels.
We support Max Zander in strategic communication actions: advertising campaigns, press management and public relations, community management, and collaborations with sponsorships. Our work ranges from the design of stands, production of commercial catalogs, brochures, and creation of corporate presentations that reflect the brand’s personality and strength, to vehicle signage and the design of spaces for Max Zander Restauración locations.

A 360º project that demonstrates how the combination of creativity, strategy, and passion can rebuild and project the history of a great brand into the future.