Port Promotion: Hotels for Seahorses

Synopsis

When Ocean Ecostructures challenged us to communicate their mission of renaturalizing marine biodiversity, we at MODOLELLBOIX jumped right in. That’s how the campaign “Join the Blue Oasis 2030, the first real estate promotion for seahorses” was born.

The initiative, focused on all marinas and sports ports along Spain’s eastern coast, included a media plan with placements in both general and specialized press; an online campaign on Social Ads, Google, and programmatic advertising; a landing page with information on how to join the Blue Oasis 2030 goal, testimonials from participating ports, specific technical information, as well as live counters showing the regeneration achieved; a strategic email marketing campaign; and a direct marketing action involving the delivery of a personalized puzzle where one piece was missing… The missing piece is Ocean Ecostructures.

The campaign also included a support folder and recognition items (customized merchandising) to give visibility to the participating ports.

Summary by Campaign Objectives

Reward Loyalty

Port recognition through plaques, media publications and distributed visual material.

Services

• Creative concept and graphic identity
• Brand strategy and positioning
• Media plan and press placements (general and specialized)
• Social Ads, Google Ads, and programmatic advertising campaigns
• Campaign landing page
• Email marketing campaign
• Commercial support folder
• Content creation and press office
• Direct marketing action
• Design and production of customized merchandising items