A Oasis to Enjoy Fine Foie Gras

Imperia

Synopsis

For the 2025 Christmas campaign, Imperia trusts MODOLELLBOIX for the launch of its new gourmet product: Entier de Foie Gras Duck with Dates. A high-end reference that combines gastronomic tradition and innovation, designed to consolidate Imperia’s position as a leading brand in the premium foie gras segment.

With this launch, we support Imperia with a campaign that combines imagery, storytelling, and media presence to reach the end consumer. This revives a historical link between the origins of foie gras —documented in Ancient Egypt— and the date, a fruit characteristic of the Nile banks, reinterpreted with modern technique and precision. The result is a proposal that conveys sophistication and North African aromas at a single glance.

The project includes everything from defining the visual identity and applications to developing a distinctive packaging, accompanied by a communication strategy covering both online and offline channels.

Inspired by the Nile basins and in the form of a still life, Imperia’s new campaign transports us to a small oasis in the desert, where golden lights, voluptuous textures, and flavors awaken more than one sense.